Purchase intention of green product among generation-Y /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Detalhes bibliográficos
Main Authors: 582727 Teo, Shieh Lin, Noor Hazarina Hashim, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Formato:
Idioma:eng
Publicado em: 2012
Assuntos:
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author 582727 Teo, Shieh Lin
Noor Hazarina Hashim, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
author_facet 582727 Teo, Shieh Lin
Noor Hazarina Hashim, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
author_sort 582727 Teo, Shieh Lin
collection OCEAN
description Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012
first_indexed 2024-03-05T12:48:55Z
format
id KOHA-OAI-TEST:486303
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T12:48:55Z
publishDate 2012
record_format dspace
spelling KOHA-OAI-TEST:4863032020-12-19T17:17:56ZPurchase intention of green product among generation-Y / 582727 Teo, Shieh Lin Noor Hazarina Hashim, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2012engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012Includes bibliographical referencesPRZSLGreen marketingConsumer behaviorPurchasing
spellingShingle Green marketing
Consumer behavior
Purchasing
582727 Teo, Shieh Lin
Noor Hazarina Hashim, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
Purchase intention of green product among generation-Y /
title Purchase intention of green product among generation-Y /
title_full Purchase intention of green product among generation-Y /
title_fullStr Purchase intention of green product among generation-Y /
title_full_unstemmed Purchase intention of green product among generation-Y /
title_short Purchase intention of green product among generation-Y /
title_sort purchase intention of green product among generation y
topic Green marketing
Consumer behavior
Purchasing
work_keys_str_mv AT 582727teoshiehlin purchaseintentionofgreenproductamonggenerationy
AT noorhazarinahashimsupervisor purchaseintentionofgreenproductamonggenerationy
AT fakultipengurusandanpembangunansumbermanusia purchaseintentionofgreenproductamonggenerationy