Purchase intention of green product among generation-Y /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012
Main Authors: | , , |
---|---|
Formato: | |
Idioma: | eng |
Publicado em: |
2012
|
Assuntos: |
_version_ | 1826454159647309824 |
---|---|
author | 582727 Teo, Shieh Lin Noor Hazarina Hashim, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
author_facet | 582727 Teo, Shieh Lin Noor Hazarina Hashim, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
author_sort | 582727 Teo, Shieh Lin |
collection | OCEAN |
description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012 |
first_indexed | 2024-03-05T12:48:55Z |
format | |
id | KOHA-OAI-TEST:486303 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T12:48:55Z |
publishDate | 2012 |
record_format | dspace |
spelling | KOHA-OAI-TEST:4863032020-12-19T17:17:56ZPurchase intention of green product among generation-Y / 582727 Teo, Shieh Lin Noor Hazarina Hashim, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2012engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012Includes bibliographical referencesPRZSLGreen marketingConsumer behaviorPurchasing |
spellingShingle | Green marketing Consumer behavior Purchasing 582727 Teo, Shieh Lin Noor Hazarina Hashim, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Purchase intention of green product among generation-Y / |
title | Purchase intention of green product among generation-Y / |
title_full | Purchase intention of green product among generation-Y / |
title_fullStr | Purchase intention of green product among generation-Y / |
title_full_unstemmed | Purchase intention of green product among generation-Y / |
title_short | Purchase intention of green product among generation-Y / |
title_sort | purchase intention of green product among generation y |
topic | Green marketing Consumer behavior Purchasing |
work_keys_str_mv | AT 582727teoshiehlin purchaseintentionofgreenproductamonggenerationy AT noorhazarinahashimsupervisor purchaseintentionofgreenproductamonggenerationy AT fakultipengurusandanpembangunansumbermanusia purchaseintentionofgreenproductamonggenerationy |