Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012
Glavni autori: | , , |
---|---|
Format: | |
Jezik: | eng |
Izdano: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2012
|
Teme: |