Consumers' attitude towards social network advertising and its impact on purchase intention /

Consumers' attitude towards social network advertising and its impact on purchase intention /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors: Ng, Xiang Yi, 1989-, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2012
Subjects:
Internet marketing
Consumer behavior

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