Business Research Methods /

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS...

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Bibliographic Details
Main Authors: Zikmund, William G., author 391500, Babin, Barry J., author 191657, Carr, Jonathan, author 277410, Griffin, Mitch, author 639292
Format:
Language:eng
Published: Mason, Ohio : South-Western ; Andover : Cengage Learning, 2013
Subjects: