Business Research Methods /
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS...
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| Language: | eng |
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Mason, Ohio : South-Western ; Andover : Cengage Learning,
2013
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| _version_ | 1796746222690631680 |
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| author | Zikmund, William G., author 391500 Babin, Barry J., author 191657 Carr, Jonathan, author 277410 Griffin, Mitch, author 639292 |
| author_facet | Zikmund, William G., author 391500 Babin, Barry J., author 191657 Carr, Jonathan, author 277410 Griffin, Mitch, author 639292 |
| author_sort | Zikmund, William G., author 391500 |
| collection | OCEAN |
| description | This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
| first_indexed | 2024-03-05T12:51:09Z |
| format | |
| id | KOHA-OAI-TEST:487031 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:51:09Z |
| publishDate | 2013 |
| publisher | Mason, Ohio : South-Western ; Andover : Cengage Learning, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4870312022-02-20T07:16:48ZBusiness Research Methods / Zikmund, William G., author 391500 Babin, Barry J., author 191657 Carr, Jonathan, author 277410 Griffin, Mitch, author 639292 Mason, Ohio : South-Western ; Andover : Cengage Learning,2013©2013engThis best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.MJIITLBusinessBusinessURN:ISBN:9781111826925 |
| spellingShingle | Business Business Zikmund, William G., author 391500 Babin, Barry J., author 191657 Carr, Jonathan, author 277410 Griffin, Mitch, author 639292 Business Research Methods / |
| title | Business Research Methods / |
| title_full | Business Research Methods / |
| title_fullStr | Business Research Methods / |
| title_full_unstemmed | Business Research Methods / |
| title_short | Business Research Methods / |
| title_sort | business research methods |
| topic | Business Business |
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