Data-driven marketing : the 15 metrics everyone in marketing should know /

समान संसाधन

• Marketing metrics : 50+ metrics every executive should master /
  द्वारा: Farris, Paul
  प्रकाशित: (2006)
• Marketing metrics : the definitive guide to measuring marketing performance /
  द्वारा: Farris, Paul
  प्रकाशित: (c201)
• Measuring marketing : 103 key metrics every marketer needs /
  द्वारा: Davis, John, 1960 Feb. 17-
  प्रकाशित: (2007)
• Marketing Analytics : Essential Tools for Data-Driven Decisions /
  द्वारा: Venkatesan, Rajkumar, author 647233, और अन्य
  प्रकाशित: (2021)
• Accountable marketing : the economics of data-driven marketing /
  द्वारा: 371118 Rosenwald, Peter J., और अन्य
  प्रकाशित: (2004)