Data-driven marketing : the 15 metrics everyone in marketing should know /

Data-driven marketing : the 15 metrics everyone in marketing should know /

Includes bibliographical references and index

Bibliographic Details
Main Author:	Jeffery, Mark, 1965-
Format:
Language:	eng
Published:	Hoboken, N.J. : John Wiley, c201
Subjects:	Marketing research Marketing

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