Can't buy me like : how authentic customer connections drive superior results /
The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York, NY. : Portfolio/Penguin,
2013
|
| Subjects: |