Can't buy me like : how authentic customer connections drive superior results /
The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
New York, NY. : Portfolio/Penguin,
2013
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| Subjects: |
| _version_ | 1796746567210762240 |
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| author | 334837 Garfield, Bob Levy, Doug |
| author_facet | 334837 Garfield, Bob Levy, Doug |
| author_sort | 334837 Garfield, Bob |
| collection | OCEAN |
| description | The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies. |
| first_indexed | 2024-03-05T12:55:58Z |
| format | |
| id | KOHA-OAI-TEST:488645 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:55:58Z |
| publishDate | 2013 |
| publisher | New York, NY. : Portfolio/Penguin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4886452020-12-19T17:18:03ZCan't buy me like : how authentic customer connections drive superior results / 334837 Garfield, Bob Levy, Doug New York, NY. : Portfolio/Penguin,2013.engThe authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.Includes bibliographical references (p. 211-222) and index.Good-bye to all that -- The relationship era -- Trust me -- On purpose -- Sustain -- The secret secret -- That thing called like -- The shift -- Do's and don'ts and ... no, really, don'ts -- Bank and trust -- This could be the end of a previously very good relationship.The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.PSZJBLRelationship marketingBusiness communicationMarketingSocial mediaURN:ISBN:9781591845775 (hbk.)URN:ISBN:1591845777 (hbk.) |
| spellingShingle | Relationship marketing Business communication Marketing Social media 334837 Garfield, Bob Levy, Doug Can't buy me like : how authentic customer connections drive superior results / |
| title | Can't buy me like : how authentic customer connections drive superior results / |
| title_full | Can't buy me like : how authentic customer connections drive superior results / |
| title_fullStr | Can't buy me like : how authentic customer connections drive superior results / |
| title_full_unstemmed | Can't buy me like : how authentic customer connections drive superior results / |
| title_short | Can't buy me like : how authentic customer connections drive superior results / |
| title_sort | can t buy me like how authentic customer connections drive superior results |
| topic | Relationship marketing Business communication Marketing Social media |
| work_keys_str_mv | AT 334837garfieldbob cantbuymelikehowauthenticcustomerconnectionsdrivesuperiorresults AT levydoug cantbuymelikehowauthenticcustomerconnectionsdrivesuperiorresults |