The role of customer-linking, brand position and new service development on customer loyalty in internet banking [electronic resource] /

The role of customer-linking, brand position and new service development on customer loyalty in internet banking [electronic resource] /

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2013

Bibliographic Details
Main Authors: Mojgan Bahrami Samani, 1984-, Noor Hazarina Hashim, supervisor, Fakulti Pengurusan
Format:
Language:eng
Published: 2013
Subjects:
Internet banking
Customer loyalty

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