Advertising, promotion, and other aspects of integrated marketing communications /

Advertising, promotion, and other aspects of integrated marketing communications /

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Bibliographic Details
Main Authors: 247357 Shimp, Terence A., Andrews, J. Craig
Format:
Language:eng
Published: Mason, Ohio : South-Western Cengage Learning, 2013
Subjects:
Communication in marketing
Sales promotion
Advertising
Direct marketing

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