Advertising, promotion, and other aspects of integrated marketing communications /
PSZKLL
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Mason, Ohio : South-Western Cengage Learning,
2013
|
| Subjects: |
| _version_ | 1796749423020081152 |
|---|---|
| author | 247357 Shimp, Terence A. Andrews, J. Craig |
| author_facet | 247357 Shimp, Terence A. Andrews, J. Craig |
| author_sort | 247357 Shimp, Terence A. |
| collection | OCEAN |
| description | PSZKLL |
| first_indexed | 2024-03-05T13:36:46Z |
| format | |
| id | KOHA-OAI-TEST:502226 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T13:36:46Z |
| publishDate | 2013 |
| publisher | Mason, Ohio : South-Western Cengage Learning, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5022262020-12-19T17:18:35ZAdvertising, promotion, and other aspects of integrated marketing communications / 247357 Shimp, Terence A. Andrews, J. Craig Mason, Ohio : South-Western Cengage Learning,2013engPSZKLLCommunication in marketingSales promotionAdvertisingDirect marketingURN:ISBN:9781111580216 (hbk) |
| spellingShingle | Communication in marketing Sales promotion Advertising Direct marketing 247357 Shimp, Terence A. Andrews, J. Craig Advertising, promotion, and other aspects of integrated marketing communications / |
| title | Advertising, promotion, and other aspects of integrated marketing communications / |
| title_full | Advertising, promotion, and other aspects of integrated marketing communications / |
| title_fullStr | Advertising, promotion, and other aspects of integrated marketing communications / |
| title_full_unstemmed | Advertising, promotion, and other aspects of integrated marketing communications / |
| title_short | Advertising, promotion, and other aspects of integrated marketing communications / |
| title_sort | advertising promotion and other aspects of integrated marketing communications |
| topic | Communication in marketing Sales promotion Advertising Direct marketing |
| work_keys_str_mv | AT 247357shimpterencea advertisingpromotionandotheraspectsofintegratedmarketingcommunications AT andrewsjcraig advertisingpromotionandotheraspectsofintegratedmarketingcommunications |