CAPON'S MARKETING PRINCIPLES /
Capon's Marketing Principles: Asia Edition is about understanding how to develop market strategy, implement market offers, and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to kn...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Subang Jaya, Selangor : SJ Learning,
2015
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