CAPON'S MARKETING PRINCIPLES /

Capon's Marketing Principles: Asia Edition is about understanding how to develop market strategy, implement market offers, and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to kn...

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প্রধান লেখক: Capon, Noel, 1937-, author 389277, Shamza Khan, author 581355
বিন্যাস: text
ভাষা:eng
প্রকাশিত: Subang Jaya, Selangor : SJ Learning, 2015
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