Hidden in plain sight : how to create extraordinary products for tomorrow's customers /
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
New York, N.Y. : HarperBusiness,
2013
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| Subjects: |
| _version_ | 1796752253655187456 |
|---|---|
| author | Chipchase, Jan, author Steinhardt, Simon, author |
| author_facet | Chipchase, Jan, author Steinhardt, Simon, author |
| author_sort | Chipchase, Jan, author |
| collection | OCEAN |
| description | Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion |
| first_indexed | 2024-03-05T14:17:31Z |
| format | |
| id | KOHA-OAI-TEST:515643 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:17:31Z |
| publishDate | 2013 |
| publisher | New York, N.Y. : HarperBusiness, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5156432020-12-19T17:19:09ZHidden in plain sight : how to create extraordinary products for tomorrow's customers / Chipchase, Jan, author Steinhardt, Simon, author New York, N.Y. : HarperBusiness,2013engCrossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- ConclusionPRZSLMarketing researchNew productsConsumer behaviorURN:ISBN:9780062125699 |
| spellingShingle | Marketing research New products Consumer behavior Chipchase, Jan, author Steinhardt, Simon, author Hidden in plain sight : how to create extraordinary products for tomorrow's customers / |
| title | Hidden in plain sight : how to create extraordinary products for tomorrow's customers / |
| title_full | Hidden in plain sight : how to create extraordinary products for tomorrow's customers / |
| title_fullStr | Hidden in plain sight : how to create extraordinary products for tomorrow's customers / |
| title_full_unstemmed | Hidden in plain sight : how to create extraordinary products for tomorrow's customers / |
| title_short | Hidden in plain sight : how to create extraordinary products for tomorrow's customers / |
| title_sort | hidden in plain sight how to create extraordinary products for tomorrow s customers |
| topic | Marketing research New products Consumer behavior |
| work_keys_str_mv | AT chipchasejanauthor hiddeninplainsighthowtocreateextraordinaryproductsfortomorrowscustomers AT steinhardtsimonauthor hiddeninplainsighthowtocreateextraordinaryproductsfortomorrowscustomers |