Hidden in plain sight : how to create extraordinary products for tomorrow's customers /

Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion

Podrobná bibliografie
Hlavní autoři: Chipchase, Jan, author, Steinhardt, Simon, author
Médium:
Jazyk:eng
Vydáno: New York, N.Y. : HarperBusiness, 2013
Témata: