Transcultural marketing for incremental and radical innovation /
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--...
Main Authors: | , , |
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Format: | |
Language: | eng |
Published: |
Hershey, Pennsylvania : Business Science Reference,
2014
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Subjects: |