Transcultural marketing for incremental and radical innovation /
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--...
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Hershey, Pennsylvania : Business Science Reference,
2014
|
| Subjects: |