The effect of marketing mix on guest satisfaction and guest retention in five star hotels [electronic resource] /

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2013

Bibliographic Details
Main Authors:	Ronak Raeesi, 1987- author, Noor Hazarina Hashim, supervisor, Fakulti Pengurusan
Format:
Language:	eng
Published:	2013
Subjects:	Hotels Customer satisfaction

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