Examining the effect of e-service quality, e-satisfaction and computer self efficacy on e-loyalty among AirAsia's website users /

Examining the effect of e-service quality, e-satisfaction and computer self efficacy on e-loyalty among AirAsia's website users /

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2014

Bibliographic Details
Main Authors: Maryam Hakimzadehsargh, 1967-, author 598672, Shoki Mohd Ariff, supervisor 639721, Fakulti Pengurusan 538641
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2014
Subjects:
Local service airlines
Airlines

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