The effects of trust, communication, supplier's willingness to customize and switching costs towards customer retention in supplier relationship /

The effects of trust, communication, supplier's willingness to customize and switching costs towards customer retention in supplier relationship /

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors: Marzieh Pooladireishahri, 1984-, Abu Bakar Abdul Hamid, Fakulti Pengurusan
Format:
Language:eng
Published: 2015

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