The effect of trust, communication, supplier's willingness to customize and switching costs towards customer retention in supplier relationship /

The effect of trust, communication, supplier's willingness to customize and switching costs towards customer retention in supplier relationship /

Bibliographic Details
Main Authors: Marzeih Pooladireishahri, 1984-, author 654880, Abu Bakar Abdul Hamid, supervisor 621919, Fakulti Pengurusan 538641
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2016

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