The role of SMS's frontlines in mobile advertising based on consumer attitude [electronic resource] /

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Author:	Hatem S.Y. Nabus, 1979-, author
Format:
Language:	eng
Published:	2015
Subjects:	Cell phone advertising Text messaging (Cell phone systems)

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