The role of SMS's frontlines in mobile advertising based on consumer attitude [electronic resource] /
Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015
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| Format: | |
| Language: | eng |
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2015
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| _version_ | 1826462764214779904 |
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| author | Hatem S.Y. Nabus, 1979-, author |
| author_facet | Hatem S.Y. Nabus, 1979-, author |
| author_sort | Hatem S.Y. Nabus, 1979-, author |
| collection | OCEAN |
| description | Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015 |
| first_indexed | 2024-03-05T14:55:32Z |
| format | |
| id | KOHA-OAI-TEST:528248 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:55:32Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5282482020-12-19T17:19:53ZThe role of SMS's frontlines in mobile advertising based on consumer attitude [electronic resource] / Hatem S.Y. Nabus, 1979-, author 2015engThesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015Includes bibliographical referencesPSZJBLCell phone advertising Text messaging (Cell phone systems) |
| spellingShingle | Cell phone advertising Text messaging (Cell phone systems) Hatem S.Y. Nabus, 1979-, author The role of SMS's frontlines in mobile advertising based on consumer attitude [electronic resource] / |
| title | The role of SMS's frontlines in mobile advertising based on consumer attitude [electronic resource] / |
| title_full | The role of SMS's frontlines in mobile advertising based on consumer attitude [electronic resource] / |
| title_fullStr | The role of SMS's frontlines in mobile advertising based on consumer attitude [electronic resource] / |
| title_full_unstemmed | The role of SMS's frontlines in mobile advertising based on consumer attitude [electronic resource] / |
| title_short | The role of SMS's frontlines in mobile advertising based on consumer attitude [electronic resource] / |
| title_sort | role of sms s frontlines in mobile advertising based on consumer attitude electronic resource |
| topic | Cell phone advertising Text messaging (Cell phone systems) |
| work_keys_str_mv | AT hatemsynabus1979author theroleofsmssfrontlinesinmobileadvertisingbasedonconsumerattitudeelectronicresource AT hatemsynabus1979author roleofsmssfrontlinesinmobileadvertisingbasedonconsumerattitudeelectronicresource |