A framework for evaluating viral marketing effectiveness using social media /

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors:	Nur Intan Md. Dawot, 1990-, author, Roliana Ibrahim, supervisor, Fakulti Komputeran
Format:
Language:	eng
Published:	2015
Subjects:	Electronic commerce Internet marketing

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