A framework for evaluating viral marketing effectiveness using social media [electronic resource] /

A framework for evaluating viral marketing effectiveness using social media [electronic resource] /

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Author: Nur Intan Md. Dawot, 1990-, author
Format:
Language:eng
Published: 2015
Subjects:
Electronic commerce
Internet marketing

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