A framework for evaluating viral marketing effectiveness using social media [electronic resource] /
Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015
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| Format: | |
| Language: | eng |
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2015
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| _version_ | 1796754990215200768 |
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| author | Nur Intan Md. Dawot, 1990-, author |
| author_facet | Nur Intan Md. Dawot, 1990-, author |
| author_sort | Nur Intan Md. Dawot, 1990-, author |
| collection | OCEAN |
| description | Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015 |
| first_indexed | 2024-03-05T14:55:39Z |
| format | |
| id | KOHA-OAI-TEST:528284 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:55:39Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5282842020-12-19T17:19:53ZA framework for evaluating viral marketing effectiveness using social media [electronic resource] / Nur Intan Md. Dawot, 1990-, author 2015engThesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015Includes bibliographical referencesPSZJBLElectronic commerceInternet marketing |
| spellingShingle | Electronic commerce Internet marketing Nur Intan Md. Dawot, 1990-, author A framework for evaluating viral marketing effectiveness using social media [electronic resource] / |
| title | A framework for evaluating viral marketing effectiveness using social media [electronic resource] / |
| title_full | A framework for evaluating viral marketing effectiveness using social media [electronic resource] / |
| title_fullStr | A framework for evaluating viral marketing effectiveness using social media [electronic resource] / |
| title_full_unstemmed | A framework for evaluating viral marketing effectiveness using social media [electronic resource] / |
| title_short | A framework for evaluating viral marketing effectiveness using social media [electronic resource] / |
| title_sort | framework for evaluating viral marketing effectiveness using social media electronic resource |
| topic | Electronic commerce Internet marketing |
| work_keys_str_mv | AT nurintanmddawot1990author aframeworkforevaluatingviralmarketingeffectivenessusingsocialmediaelectronicresource AT nurintanmddawot1990author frameworkforevaluatingviralmarketingeffectivenessusingsocialmediaelectronicresource |