A framework for evaluating viral marketing effectiveness using social media [electronic resource] /
Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015
Main Author: | Nur Intan Md. Dawot, 1990-, author |
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Format: | |
Language: | eng |
Published: |
2015
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Subjects: |
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