Assessment of the dimensions of customer-based brand equity: a case study on Bridgestone Malaysia /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014

Bibliographic Details
Main Authors:	Choong, Chia Wei, 1983-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Fakulti Pengurusan
Format:
Language:	eng
Published:	2014
Subjects:	Tire industry Consumer behavior

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