Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community [electronic resource] /

Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors: Ma, Zhiyuan, 1992-, author, Ahmad Sharifuddin, supervisor, Fakulti Pengurusan
Format:
Language:eng
Published: 2015
Subjects:
Chain coffeehouses
Brand loyalty

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