Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors:	Ma, Zhiyuan, 1992-, author, Ahmad Sharifuddin, supervisor, Fakulti Pengurusan
Format:
Language:	eng
Published:	2015
Subjects:	Brand loyalty Chain coffeehouses

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