Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2015
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| _version_ | 1796755213560840192 |
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| author | Ma, Zhiyuan, 1992-, author Ahmad Sharifuddin, supervisor Fakulti Pengurusan |
| author_facet | Ma, Zhiyuan, 1992-, author Ahmad Sharifuddin, supervisor Fakulti Pengurusan |
| author_sort | Ma, Zhiyuan, 1992-, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015 |
| first_indexed | 2024-03-05T14:58:57Z |
| format | |
| id | KOHA-OAI-TEST:529336 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:58:57Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5293362020-12-19T17:19:56ZSatisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community / Ma, Zhiyuan, 1992-, author Ahmad Sharifuddin, supervisor Fakulti Pengurusan 2015engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015Includes bibliographical referencesPRZSLBrand loyalty Chain coffeehouses |
| spellingShingle | Brand loyalty Chain coffeehouses Ma, Zhiyuan, 1992-, author Ahmad Sharifuddin, supervisor Fakulti Pengurusan Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community / |
| title | Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community / |
| title_full | Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community / |
| title_fullStr | Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community / |
| title_full_unstemmed | Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community / |
| title_short | Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community / |
| title_sort | satisfaction trust particiption and brand loyalty in starbucks virtual brand community |
| topic | Brand loyalty Chain coffeehouses |
| work_keys_str_mv | AT mazhiyuan1992author satisfactiontrustparticiptionandbrandloyaltyinstarbucksvirtualbrandcommunity AT ahmadsharifuddinsupervisor satisfactiontrustparticiptionandbrandloyaltyinstarbucksvirtualbrandcommunity AT fakultipengurusan satisfactiontrustparticiptionandbrandloyaltyinstarbucksvirtualbrandcommunity |