Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
Main Authors: | Ma, Zhiyuan, 1992-, author, Ahmad Sharifuddin, supervisor, Fakulti Pengurusan |
---|---|
Format: | |
Language: | eng |
Published: |
2015
|
Subjects: |
Similar Items
-
Satisfaction, trust, particiption and brand loyalty in Starbucks' virtual brand community [electronic resource] /
by: Ma, Zhiyuan, 1992-, author, et al.
Published: (2015) -
The relationship between brand image benefits with satisfaction and brand loyalty /
by: Farah Hanani Ismail, et al.
Published: (2012) -
Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China /
by: Xiong, Jia, author, et al.
Published: (2011) -
Brand image and brand trust as antecedents of brand loyalty : case study of Apple Inc. /
by: Nur Athira Abd. Malik, 1994-, author, et al.
Published: (2020) -
THE ROLE OF BRAND LOVE MEDIATES THE INFLUENCE OF BRAND EXPERIENCE AND SELF EXPRESSIVE BRAND ON BRAND LOYALTY: A CASE STUDY ON STARBUCKS CONSUMERS IN DENPASAR
by: Widiasuari R.I.A.P., et al.
Published: (2021-06-01)