Attitudinal factors affecting viral advertising pass-on behaviour in social media [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors:	Nurhidayah Mohd. Salleh, 1992-, author 630957, Mohd. Shoki Md. Ariff, supervisor 187604, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	2015
Subjects:	Internet marketing Consumer behavior

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