Mobile commerce behavioural intentions of low cost carrier industry: the case of AirAsia [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors: Teo, Siek Nee, 1991-, Shoki Mohd. Ariff, supervisor, Fakulti Pengurusan
Format:
Language:eng
Published: 2015