The effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliografske podrobnosti
Main Authors: Nurdiyana Abdul Aziz, 1990-, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format:
Jezik:eng
Izdano: 2015
Teme: