The effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Manylion Llyfryddiaeth
Prif Awduron: Nurdiyana Abdul Aziz, 1990-, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Fformat:
Iaith:eng
Cyhoeddwyd: 2015
Pynciau:
Disgrifiad
Crynodeb:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015