The effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
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| Language: | eng |
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2015
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| _version_ | 1826463020070469632 |
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| author | Nurdiyana Abdul Aziz, 1990- Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
| author_facet | Nurdiyana Abdul Aziz, 1990- Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
| author_sort | Nurdiyana Abdul Aziz, 1990- |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015 |
| first_indexed | 2024-03-05T14:59:27Z |
| format | |
| id | KOHA-OAI-TEST:529502 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:59:27Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5295022022-01-04T04:01:28ZThe effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers / Nurdiyana Abdul Aziz, 1990- Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 2015engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015Includes bibliographical referencesPRZSLCustomer loyalty |
| spellingShingle | Customer loyalty Nurdiyana Abdul Aziz, 1990- Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 The effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers / |
| title | The effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers / |
| title_full | The effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers / |
| title_fullStr | The effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers / |
| title_full_unstemmed | The effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers / |
| title_short | The effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers / |
| title_sort | effect of complaint factors on malaysian consumers loyalty toward well known brand maxis and new brand umobile telecommunication service providers |
| topic | Customer loyalty |
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