The effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers /

The effect of complaint factors on Malaysian consumers' loyalty toward well-known brand (Maxis) and new brand (Umobile) telecommunication service providers /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors: Nurdiyana Abdul Aziz, 1990-, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format:
Language:eng
Published: 2015
Subjects:
Customer loyalty

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