Emotional attachment that leads to brand loyalty: the case of luxury brands /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014

Bibliographic Details
Main Authors:	Fernandez, Carol Eliza 1988-, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan
Format:
Language:	eng
Published:	2014
Subjects:	Luxuries Branding (Marketing)

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