Emotional attachment that leads to brand loyalty: the case of luxury brands /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2014
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| _version_ | 1796755249109663744 |
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| author | Fernandez, Carol Eliza 1988- Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan |
| author_facet | Fernandez, Carol Eliza 1988- Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan |
| author_sort | Fernandez, Carol Eliza 1988- |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014 |
| first_indexed | 2024-03-05T14:59:28Z |
| format | |
| id | KOHA-OAI-TEST:529509 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:59:28Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5295092020-12-19T17:19:56ZEmotional attachment that leads to brand loyalty: the case of luxury brands / Fernandez, Carol Eliza 1988- Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan 2014engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014Includes bibliographical referencesPRZSL Luxuries Branding (Marketing) |
| spellingShingle | Luxuries Branding (Marketing) Fernandez, Carol Eliza 1988- Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan Emotional attachment that leads to brand loyalty: the case of luxury brands / |
| title | Emotional attachment that leads to brand loyalty: the case of luxury brands / |
| title_full | Emotional attachment that leads to brand loyalty: the case of luxury brands / |
| title_fullStr | Emotional attachment that leads to brand loyalty: the case of luxury brands / |
| title_full_unstemmed | Emotional attachment that leads to brand loyalty: the case of luxury brands / |
| title_short | Emotional attachment that leads to brand loyalty: the case of luxury brands / |
| title_sort | emotional attachment that leads to brand loyalty the case of luxury brands |
| topic | Luxuries Branding (Marketing) |
| work_keys_str_mv | AT fernandezcaroleliza1988 emotionalattachmentthatleadstobrandloyaltythecaseofluxurybrands AT ahmadsharifuddinshamsuddin emotionalattachmentthatleadstobrandloyaltythecaseofluxurybrands AT fakultipengurusan emotionalattachmentthatleadstobrandloyaltythecaseofluxurybrands |