Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /

פריטים דומים

• Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /
  מאת: Nurul Nadiah Ismail, 1990-, author 525429, et al.
  יצא לאור: (2015)
• Campaign planner for integrated brand communications /
  מאת: 250460 Sayre, Shay
  יצא לאור: (2005)
• Building brand value : five steps to building powerful brands /
  מאת: 200537 Parameswaran, M. G.
  יצא לאור: (2006)
• Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli
  מאת: Razalli, Zakaria
  יצא לאור: (2016)
• Encyclopedia of Major Marketing Campaigns.
  מאת: Riggs, Thomas, 1963-, editor 490733, et al.
  יצא לאור: (2007)