Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /

Geahča maid

• Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /
  Dahkki: Nurul Nadiah Ismail, 1990-, author 525429, et al.
  Almmustuhtton: (2015)
• Campaign planner for integrated brand communications /
  Dahkki: 250460 Sayre, Shay
  Almmustuhtton: (2005)
• Malaysian purchase intention towards well-known brand and new brand of baby formula drink /
  Dahkki: Muhammad Ridzuan Abd. Razak, 1991-, author 637167, et al.
  Almmustuhtton: (2014)
• Malaysian purchase intention towards well-known brand and new brand of baby formula drink [electronic resource] /
  Dahkki: Muhammad Ridzuan Abd. Razak, 1991-, et al.
  Almmustuhtton: (2014)
• Building brand value : five steps to building powerful brands /
  Dahkki: 200537 Parameswaran, M. G.
  Almmustuhtton: (2006)