Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2015
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| _version_ | 1826463033828835328 |
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| author | Nurul Nadiah Ismail, 1990-, author 525429 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
| author_facet | Nurul Nadiah Ismail, 1990-, author 525429 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
| author_sort | Nurul Nadiah Ismail, 1990-, author 525429 |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015 |
| first_indexed | 2024-03-05T14:59:37Z |
| format | |
| id | KOHA-OAI-TEST:529561 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:59:37Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5295612021-11-25T01:29:01ZGovernment-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention / Nurul Nadiah Ismail, 1990-, author 525429 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 2015engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015Includes bibliographical referencesPSZJBLAdvertising campaigns |
| spellingShingle | Advertising campaigns Nurul Nadiah Ismail, 1990-, author 525429 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention / |
| title | Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention / |
| title_full | Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention / |
| title_fullStr | Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention / |
| title_full_unstemmed | Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention / |
| title_short | Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention / |
| title_sort | government campaign brand 1malaysia vs manufacturer brand nestle electronic resource an experiment on malaysian perceived risk toward chocolate drink purchase intention |
| topic | Advertising campaigns |
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