Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors:	Nurul Nadiah Ismail, 1990-, author 525429, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	2015
Subjects:	Advertising campaigns

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