[electronic resource] : an experiment on well-known brand (SEASON Cake House) vs SME brand (Hijrah Bread House) /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors:	Aniis Nadhirah Ahmad Azam, 1991-, Zuraidah Sulaiman, supervisor, Fakulti Pengurusan
Format:
Language:	eng
Published:	2015
Subjects:	Consumer behavior

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