The effect of brand equity towards customer loyalty [electronic resource] : a case study on the Body Shop /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors:	Lou, Chong Loon, 1991-, Inda Sukati, supervisor, Fakulti Pengurusan
Format:
Language:	eng
Published:	2015

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