The effect of brand equity towards customer loyalty [electronic resource] : a case study on the Body Shop /

The effect of brand equity towards customer loyalty [electronic resource] : a case study on the Body Shop /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors: Lou, Chong Loon, 1991-, Inda Sukati, supervisor, Fakulti Pengurusan
Format:
Language:eng
Published: 2015
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

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