The effect of brand equity towards customer loyalty [electronic resource] : a case study on the Body Shop /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
2015
|
| _version_ | 1796755262649925632 |
|---|---|
| author | Lou, Chong Loon, 1991- Inda Sukati, supervisor Fakulti Pengurusan |
| author_facet | Lou, Chong Loon, 1991- Inda Sukati, supervisor Fakulti Pengurusan |
| author_sort | Lou, Chong Loon, 1991- |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015 |
| first_indexed | 2024-03-05T14:59:40Z |
| format | |
| id | KOHA-OAI-TEST:529576 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T14:59:40Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5295762020-12-19T17:19:56ZThe effect of brand equity towards customer loyalty [electronic resource] : a case study on the Body Shop / Lou, Chong Loon, 1991- Inda Sukati, supervisor Fakulti Pengurusan 2015engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015Includes bibliographical referencesPSZJBL |
| spellingShingle | Lou, Chong Loon, 1991- Inda Sukati, supervisor Fakulti Pengurusan The effect of brand equity towards customer loyalty [electronic resource] : a case study on the Body Shop / |
| title | The effect of brand equity towards customer loyalty [electronic resource] : a case study on the Body Shop / |
| title_full | The effect of brand equity towards customer loyalty [electronic resource] : a case study on the Body Shop / |
| title_fullStr | The effect of brand equity towards customer loyalty [electronic resource] : a case study on the Body Shop / |
| title_full_unstemmed | The effect of brand equity towards customer loyalty [electronic resource] : a case study on the Body Shop / |
| title_short | The effect of brand equity towards customer loyalty [electronic resource] : a case study on the Body Shop / |
| title_sort | effect of brand equity towards customer loyalty electronic resource a case study on the body shop |
| work_keys_str_mv | AT louchongloon1991 theeffectofbrandequitytowardscustomerloyaltyelectronicresourceacasestudyonthebodyshop AT indasukatisupervisor theeffectofbrandequitytowardscustomerloyaltyelectronicresourceacasestudyonthebodyshop AT fakultipengurusan theeffectofbrandequitytowardscustomerloyaltyelectronicresourceacasestudyonthebodyshop AT louchongloon1991 effectofbrandequitytowardscustomerloyaltyelectronicresourceacasestudyonthebodyshop AT indasukatisupervisor effectofbrandequitytowardscustomerloyaltyelectronicresourceacasestudyonthebodyshop AT fakultipengurusan effectofbrandequitytowardscustomerloyaltyelectronicresourceacasestudyonthebodyshop |