The mediating role of green attitude on the relationships between green hotel marketing mix and behavioural intention to revisit /

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors:	Beviryan Nichmariena Chrisviandy, 1976- 291504, Mohd. Shoki Md. Ariff, supervisor 187604, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	2016
Subjects:	Green marketing Consumer behavior Hotel management

Similar Items